Research provided by the BPMA (British Promotional Merchandise Association)

•  A UK wide study was conducted of a randomly selected set of 14,728 adults, who were screened on receiving promotional items at either work or home. Students and people under 21 were excluded.
  
  
• Of the 517 responses received there were 254 female respondents and 263 male respondents from across a range of sectors including manufacturing, retail, IT/ Communications, media, finance and education.  Job titles included Chairman/MD, manager, director, executive , P.A, administrator.

• The online survey was commissioned by the BPMA and was carried out in the Summer of 2011 by ActionPoint Marketing Solutions Ltd.